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What 2024 will hold for Data Security

As we’re preparing to celebrate New Year’s eve, it is clear that GenAI will continue to dominate most of the discussions in 2024 for Data and IT leaders. It has the potential to make everyone in the organization data-driven by truly democratizing access to insights. However, data security risks are a major hurdle for its adoption, and as the dust settles, Data Leaders will have to prepare for the below key developments in 2024.

Data Security as a priority

While Data Quality has been top of mind for most data teams for the past 5 years, BARC put Data Security as the number priority for 2024 in its latest survey. The exponential increase in cloud data breaches, the security incidents with GenAI, and the upcoming security regulations in the US and EU have put Data Security on the radar of Senior Leadership. 

Securing genAI

ChatGPT exposing training data after being asked to repeat the word ‘poem’ indefinitely shows that GenAI is rife with data security risks. In order to get value from GenAI through fine tuning on their data, Data Leaders will have to secure genAI. This means:

  • Limiting access to data for GenAI models.
  • Applying controls such as differential privacy, k-anonymity and synthetic data.
  • Integrating data security in ML Ops.

Efficiency will be key

Data Teams continue to be under immense pressure to increase their efficiency and reduce costs. In the meantime, they have to improve data security while they have to continue other priorities. This calls for an extremely efficient approach to data security that enables:

  • Central data access and usage monitoring across the data, identities, and technology.
  • Shifting Data Security Left in Data and ML Ops by integrating with data contracts and data development processes (dbt, Terraform).
  • Automating data access management using meta-data and data security policies.

Leading organisations are the ones that can balance data access with data security. These companies will be able to innovate with data and AI while keeping their customers' trust.

Get ready to secure data and AI, and unlock the value of insights!